Robert Dyas implemented NetTickIT™ to maximise in-store promotions
Home and garden retailer Robert Dyas implemented NetTickIT from Pierhouse, the software experts for in-store integrated signage management, to help it sell more through better management and easier execution of its promotions.
The 100 shop group has integrated the NetTickIT signage and ticketing solution with its product database so that more detailed product descriptions can be included in promotional material to help customers select the best product for their needs. In addition, Robert Dyas is linking NetTickIT to hand-held terminals so that staff can “order” any missing or extra piece of point of sale – whether it be a sticky label or a barker - as they move around the store and collect it later from an OKI back office printer. To save staff time the point of sale will be printed in store walk order.
Why Pierhouse?
“We saw NetTickIT at work at Somerfield, where we have concessions, and were very impressed,” explains Rita Linton, brand marketing manager, Robert Dyas. “Pierhouse then showed us how we could personalise the solution for our business, which has a high proportion of promotions running at any time. NetTickIT ensures that all in-store customers easily see all prices, products and offers and is also helping us make better use of our systems and our staff. It’s important that we are able to run more flexible and dynamic marketing campaigns to help existing customers and capitalise on the refurbishment of our branches to attract new customers.”