94% of grocery sales come from in-store customers

I’ve just read in RetailWeek that according to IGD the online grocery market is set to double in value to...

I’ve just read in RetailWeek that according to IGD the online grocery market is set to double in value to £11.2bn by 2016.  That’s a big number but lets look at it another way. £11.2bn represents just 6% of total grocery spend, so up to 94% of grocery spend will still take place in-store.
While retailers have to invest in on-line it’s important not to loose focus on the channel that delivers 94%+ of the revenue.



 

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