Augmented Reality: Blending the Digital and Physical Store

One of the key trends for 2019, identified by Gartner, is Digital and how retailers will be looking to blend...

One of the key trends for 2019, identified by Gartner, is Digital and how retailers will be looking to blend the digital and physical worlds to create an immersive world¹.

Gartner’s report explains how technologies such as augmented reality (AR), mixed reality (MR) and virtual reality (VR) will change how users perceive the world and lead to a new immersive experience. Does Augmented Reality in retail stores work?

AR in retail – predictions

By 2022 Gartner are predicting that 70% of enterprises will be experimenting with immersive technologies and 25% will have deployed to production.

We at Pierhouse are passionate about providing retailers with a platform that is expanded to include new technologies, such as AR, giving retailers a truly future proof platform.

We have been working on incorporating AR into our NetTickIT® platform in order to blend the digital and physical world in store and at the shelf edge.

Providing consumers the ability to browse product options not on display in the store (e.g. colour, model options etc…) and simulate product use.

AR, MR and VR in retail show potential for consumer retention and increased sales with 89% of consumers saying a positive digital experience is just as important as prices² and furthermore 79% believe retailers need a strong digital shopping experience to stay competitive in the next 3 years².

Contact us today to learn how NetTickIT® can help you stay competitive and see our interactive demo of some of the possibilities for in-store immersive experiences.

Sources: Gartners Top 10 Strategic T

Do you find this interesting?

A lot of time and money is spent calculating

Contact us

Do you like it? Share it

Check out over 530 articles on our blog

A lot of time and money is spent calculating the best planogram layouts, but bus

 

See our blog

Get in touch!

Welcome, my name is Ben Biffen. I’d love to hear from you! How can I help?

    Message sending failed

    There was an error trying to send your message. Please try again later.

    Your message has been sent

    Thank you for your interest in our services! We will try to respond as soon as possible.

    Copyright © 2021 Pierhouse Business Solutions Ltd. All Rights Reserved. Check our privacy policy.