One of the key trends for 2019, identified by Gartner, is Digital and how retailers will be looking to blend the digital and physical worlds to create an immersive world¹.
Gartner’s report explains how technologies such as augmented reality (AR), mixed reality (MR) and virtual reality (VR) will change how users perceive the world and lead to a new immersive experience. Does Augmented Reality in retail stores work?
AR in retail – predictions
By 2022 Gartner are predicting that 70% of enterprises will be experimenting with immersive technologies and 25% will have deployed to production.
We at Pierhouse are passionate about providing retailers with a platform that is expanded to include new technologies, such as AR, giving retailers a truly future proof platform.
We have been working on incorporating AR into our NetTickIT® platform in order to blend the digital and physical world in store and at the shelf edge.
Providing consumers the ability to browse product options not on display in the store (e.g. colour, model options etc…) and simulate product use.
AR, MR and VR in retail show potential for consumer retention and increased sales with 89% of consumers saying a positive digital experience is just as important as prices² and furthermore 79% believe retailers need a strong digital shopping experience to stay competitive in the next 3 years².
Contact us today to learn how NetTickIT® can help you stay competitive and see our interactive demo of some of the possibilities for in-store immersive experiences.
Sources: Gartners Top 10 Strategic T
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