Retailers are prioritising customer experience and digital. With this blurring of the lines between digital and physical shopping, augmented reality will allow businesses to bridge the gap and introduce new and improved ways for customers to shop.
Benefits of augmented Reality in Retail
Increasingly though, retailers are looking to see how Augmented Reality (AR) can improve their own productivity and performance. Utilising AR as a tool for your business is a learning process, but it is one based on understanding that you’re adding to the “real” world. Our NetTickIT app has been designed to simplify store processes and maintain compliance at the shelf edge. Deployed and hardened in the field through years of constant use we have now enhanced the app by layering augmented reality across the functionality to bring the experience alive.
Audit Signs Functionality
Misalignment of shelf edge labels and real-time EPOS pricing is a constant challenge and can be a costly one; both in terms of profit but also a negative customer experience. We have made the task of checking for out of sync labels, easier, quicker and more engaging for the store operative thus reducing errors. Using an Android or iOS device Augmented Reality (AR) simply highlights the correct labels green and incorrect labels red. This quick visual prompt alerts the operative, who then simply reprints the label on a mobile printer, either worn on a belt or hung around the shoulder on a strap – allowing them to immediately replace the incorrect sign. Larger signs can be sent to an appropriate network printer. For compliance, all of these actions are recorded in the real-time audit trail so that Head Office really know what has and has not been checked by each store.
Print Signs Functionality
Whilst carrying out normal duties, if an operative spots a damaged or dirty label, they simply scan the barcode, print and replace it immediately. Perhaps the labels are missing altogether. Having scanned the physical product on the shelf the AR capability will produce an image of the product on the operative’s device and confirm it is correctly positioned on the right shelf. Hit the Print button and replace on the shelf edge. A process that previously took minutes now takes seconds with NetTickIT Augmented Reality.
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