Christmas is not only a time for joy, laughter and good cheer, but also a fantastic opportunity for businesses to promote their products and services. As the holiday season approaches, companies are developing and launching their strategies. To inspire you, here are 6 of the best Christmas marketing campaigns from recent years and what you can learn from them.

What are the best Christmas ad campaigns?

So, what are some of the best Christmas marketing campaigns?

John Lewis’ ‘Man on the Moon’ campaign

John Lewis’ ‘Man on the Moon’ campaign was a huge success in 2015, as it tugged at heartstrings with its emotional story of a lonely man living on the moon. The campaign was cleverly executed and featured a powerful soundtrack, perfectly capturing the spirit of Christmas. The success of this campaign demonstrates the importance of creating an emotional story that resonates with customers and encourages them to purchase products.

Coca Cola’s ‘Holiday Caravan’ campaign

It’s a great example of experiential marketing. The campaign featured a series of festive caravans that traveled around various countries, bringing Christmas cheer to people in different cities. It effectively got people talking about the brand and spreading the message. It’s proof that creating memorable experiences for customers drives sales.

Starbucks’ ‘Red Cups’ campaign

Starbucks’ ‘Red Cups’ campaign is one of the best Christmas marketing campaigns that has become a holiday tradition in recent years. During the festive season, Starbucks offers limited-edition red cups. This campaign is a great example of how to use a simple but effective visual to capture the spirit of the holiday season and appeal to the target audience.

Amazon’s ‘12 Days of Deals’ campaign

Are you wondering how to use discounts and promotions to entice customers and achieve your KPIs? As evidenced by the best Christmas ad campaigns, you can offer daily deals on a variety of products, giving customers a reason to keep coming back and take advantage of your offer.

ASOS’ ‘Gift Finder’ campaign

ASOS’ ‘Gift Finder’ campaign is a great example of how to use technology to make shopping easier. Thanks to an interactive tool, customers can search for the perfect gift for their loved ones. As you can see, providing a convenient and efficient shopping experience is a must if you want to conquer the market.

Apple’s ‘Share Your Gifts’ campaign

This is another inspiring candidate for the title of the best Christmas marketing campaign and an example of how to use storytelling to promote a brand. The campaign featured a series of videos that highlighted the creative talents of different people, showing how Apple products can help them express themselves and convincing potential buyers that they need these products to be happy.

The takeaway

Overall, these 6 best Christmas advertising campaigns demonstrate the importance of creating emotional stories, memorable experiences, fun visuals, discounts and promotions, convenient shopping experiences and inspiring content. By taking inspiration from these campaigns, businesses can create their own unique Christmas campaigns that will help them to engage customers and boost sales.

Want to learn how to create a customer journey map? Check out our blog!