The Sunday Times this week made it very clear that Amazon is not always the cheapest supplier. They gave examples of a range of alternative suppliers who offered several products from 8 – 48% cheaper than Amazon.
Over the last three years we have written many blogs, articles and presentations on Amazon. We’ve frequently pointed out that they are not always the cheapest and the actual price varies a lot.
What Amazon are very good at is giving shoppers a reason to buy their products NOW. Our white paper The Amazon Approach explains how to use similar marketing techniques in your stores.
Please get in touch if you would like to discuss responding to the Amazon threat.