Reasons to drive engagement at the shelf edge
82% of consumers make purchase decisions in-aisle* Engaging with your customers at the crucial point of purchase will maximise sales. In turn improving your customers experience by helping them to find what they came in for and enticing them to make return visits. Here are our top 10 reasons to drive customer engagement at the shelf edge.
Helping you to future proof your stores
With so many new technologies on the market and more emerging how does a retailer identify what will be best for them and their customers? Quite simply by quickly trialling new technologies and research suggests that retailers are doing this more and more. But are trials simple for retailers? In most cases no, in our experience they are normally complex and costly projects to get underway. This[...]
Retailers embracing new innovations
Retail is changing. Customers are becoming even more demanding leading to pressure on retailers to find new ways and means of meeting these demands. It is great to see retailers embracing innovation and striving to achieve excellence at the Retail Week Awards last week. We would like to take this opportunity to congratulate all the award winners: - Timpson - The[...]
Customers Overcharged by Out of Date Offers
The BBC has investigated and reported that Tesco customers were charged for out of date offers in 66% of stores they visited1. Promotions were advertised at the shelf edge but the time-limited discounts were not applied at tills. A member of staff blamed the problem on being short staffed, following a 50% reduction in their department. The BBC found multi-buy deals[...]