Importance of well-informed customers clear signage
Importance of retail signage With the introduction of the new code of practice for airport retailers and 55% of customers saying easy access to information and support can make them fall in love with your brand1, grabbing customer attention at the vital point of purchase is more important than ever. How can retailers meet both this New Code of Practice and[...]
Sticky Brand versus In-store Messages
The retail market is extremely competitive not only for retailers but brands as well. According to Marketing Week the answer to success for brands is to create a sticky brand¹. The purpose being to make sure your brand is the first one a customer thinks of when they are ready to make a purchase. However, 82% of purchase decisions are made at[...]
The future of retail in emerging markets
The shape of retail is changing and nowhere is this more apparent and rapid than in emerging markets. Parts of Asia and South America have witnessed colossal changes away from traditional manufacturing economies towards greater consumer consumption. AT Kearney predicts that in China the retail market is expected to grow to $8 trillion by 2022, with India reaching a worth of $1.3 trillion[...]
Going local in retail
The retail market is an extremely competitive arena with so many businesses fighting for the consumer pound. So what can retailers do to stay relevant and win the lion’s share of spend? Changes in retail model Retailers have been learning the hard way that it is no longer a one size fits all model. Today’s consumers are much more technology savvy[...]