What Is Human Centered Design?
It’s impossible to succeed, unless you learn how to develop products and services people actually need and want to use. For this purpose, you should be able to validate your ideas, identify the demands and expectations of the target audience and craft an effective value proposition. How to do it? This is when the human centered design comes into play. What[...]
What Is Real Time Pricing?
Data-based pricing can be a great way to optimize your processes, make more informed executive decisions, improve your revenues and attract more potential customers. Is it possible to adjust your strategy to demand? How can you make sure your offer is competitive? This is when real time pricing comes in handy. What is it? Who can benefit from it and why[...]
How to Create a Customer Journey Map?
Understanding your customers’ readiness to purchase and motivations can be challenging. However, it’s imperative if you want to decrease your shopping cart abandonment rate and convince people that it’s worth choosing your offer. What is a customer journey map and how to create it to better analyze the behavior of your potential buyers? What is a customer journey map? What is[...]
What Is Omnichannel Retail and How Can It Help Your Business?
Omnichannel retail strategy has multiple benefits and enables a fully-immersive shopping experience. With its help, companies can easily integrate various channels and obtain valuable insights that will help them meet or even exceed customer demand. What is omnichannel in retail and how can it be used for business purposes? Retail omnichannel - what is it? What is omnichannel retail strategy? It[...]