Amazon know how to give shoppers lots of reasons to buy but, physical stores can also use those techniques to sell more at the shelf edge.
The Amazon Approach has been our most popular white paper download. It dissects the techniques that Amazon use on their website and illustrates how physical stores can apply them and better compete with Amazon.
Amazon is a topic that comes up in many of our conversations with retailers. As a result we’re not just learning from Amazon but also developing ways to do things better than Amazon that help customers make buying decisions.   See our Blog on Amazon and Showrooming.  We will be writing more in some forthcoming blogs so if you have aspects that you want us to include contact us.
If you would like to find out how to get more effective promotions and offers in your stores using tickets that sell download The Amazon Approach from Pierhouse.