Reasons to buy at the shelf edge

Why do lots of shoppers walk out of electrical and electronics stores without buying anything and what can you do about it? Most of us…

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Justifying in-store technology

In-store technology provides a wide range of ways to improve customer experience and grow sales. The challenge is often building business cases for specific investments.…

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The big question for shoppers

Shoppers at the shelf edge often have one nagging question. Can I get this same item cheaper at another store? If you are in a grocery store…

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Retail is detail

Tesco’s Chief Executive, Philip Clarke, emphasised in his strategy for putting Tesco UK back on track that “retail is detail”.  I’m sure that we all agree with him.…

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The case for Smarter promotions

It wasn’t that long ago when shoppers got quite excited to see a product on the shelf with 10% off. Of course shoppers soon got used…

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QR codes are NOT dead

The demise of QR codes has been greatly exaggerated. Certainly some implementations of QR codes have added little value to customers and rightly gained negative…

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Where is your receipt?

Most shoppers never read their receipt after they leave a store and few people retain them – unless of course they think a purchase may…

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Fast checkout or slow checkout?

We all know that once shoppers have selected their products they want to pay as quickly and easily as possible. As a result many stores…

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Shelf edge choices have changed

It used to be so simple. Only people with lots of money bought luxury goods and high end products. People without much money mainly shopped…

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Is buying on-line really quicker?

According to a survey in the Guardian british shoppers waste an average of five days a year waiting at home for delivery of products bought…

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