Making mobile apps work in-store

Mobile will be an increasingly useful tool for many shoppers and retailers are right to invest in technology that will help shoppers and increase revenues.…

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Promotions – Maximising ROI

According to Market Force (previously known as Retail Eyes) 51% of shoppers confirmed that promotions drive them into stores. But, once in the stores are shoppers spending as…

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Does spending money on point of sale drive sales?

In RetailWeek on 24 June, 2011  the question was asked: In the current economic climate does spending money on point of sale materials still drive…

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