The big question for shoppers

Shoppers at the shelf edge often have one nagging question. Can I get this same item cheaper at another store? If you are in a grocery store…

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Optimisation

With a No1 objective of raising profits without selling more items it’s not surprising that most retailers are investing in ways to help them optimise pricing. Software to manage markdowns,…

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Retailers top objective for 2012

The top objective for retailers in 2012 is to raise profits without selling more items, according to Bjorn Weber from Planet Retail. Not any easy…

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Waitrose score high on value

Which, the consumer magazine, asked 11,000 members in October 2011 what they thought about supermarkets and the results are now in. The overall winner by a…

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I want to pay more

Not all shoppers are choosing to buy the cheapest products possible.  A recent survey of 1,000 shoppers by IGD has shown that 30% of under 35’s…

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Price is irrelevant – You have to buy from us

Price has become the main tool for many retailers to get and retain customers. The obvious problem with this approach is that ultimately margins shrink…

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Shelf edge power – Why buy me?

Faced with a range of similar products, all with clear price tickets, customers at the shelf edge decision point look for clues about which product to buy.…

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Get more customers to buy now

One of the most effective ways to get customers to make a positive buying decision is if they believe the product they really like might…

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