Effective offers

Most major retailers operate a concept of product and price bands linked to demographics, but the vast majority of their promotions are featured nationwide.  In…

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Shelf edge power – No1: How much?

We spend a lot of time talking to retailers about the power of communicating with customers in various ways at the shelf edge.  To us the…

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Get more customers to buy now

One of the most effective ways to get customers to make a positive buying decision is if they believe the product they really like might…

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How many customers will “like” Walmart?

Walmart have just announced that they are going to have a Facebook page for every one of their stores in the US. The concept is…

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A very simple way to get customers into your store

Here is another innovative way to get customers into your stores with a very specific offer that is not open to all customers.  It works…

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Send messages to customers in your store

Many retailers would like to be able to directly communicate with customers in their store with offers, new products or other information that would improve…

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