I want to pay more

Not all shoppers are choosing to buy the cheapest products possible.  A recent survey of 1,000 shoppers by IGD has shown that 30% of under 35’s…

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Shelf Edge – Trust

Shoppers have always bought products they trust from stores they trust but as the economy gets tighter shoppers are even more careful how they spend…

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Shelf edge choices have changed

It used to be so simple. Only people with lots of money bought luxury goods and high end products. People without much money mainly shopped…

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Shelf edge power – Why buy me?

Faced with a range of similar products, all with clear price tickets, customers at the shelf edge decision point look for clues about which product to buy.…

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Shelf edge power – No1: How much?

We spend a lot of time talking to retailers about the power of communicating with customers in various ways at the shelf edge.  To us the…

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Get more customers to buy now

One of the most effective ways to get customers to make a positive buying decision is if they believe the product they really like might…

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Why should I buy this one?

A recent report from McKinsey called The value proposition in multichannel retailing pointed out that retailers can carefully craft product assortments in ways that influence…

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