I want to pay more
Not all shoppers are choosing to buy the cheapest products possible. A recent survey of 1,000 shoppers by IGD has shown that 30% of under 35’s…
Shelf Edge – Trust
Shoppers have always bought products they trust from stores they trust but as the economy gets tighter shoppers are even more careful how they spend…
Shelf edge choices have changed
It used to be so simple. Only people with lots of money bought luxury goods and high end products. People without much money mainly shopped…
Shelf edge power – Why buy me?
Faced with a range of similar products, all with clear price tickets, customers at the shelf edge decision point look for clues about which product to buy.…
Shelf edge power – No1: How much?
We spend a lot of time talking to retailers about the power of communicating with customers in various ways at the shelf edge. To us the…
Get more customers to buy now
One of the most effective ways to get customers to make a positive buying decision is if they believe the product they really like might…
Why should I buy this one?
A recent report from McKinsey called The value proposition in multichannel retailing pointed out that retailers can carefully craft product assortments in ways that influence…