Why shoppers use mobiles in stores. Is it showrooming?

Some retailers were concerned about shoppers using mobiles in their stores for showrooming.  But, what do shoppers actually use mobiles for?  The results may surprise…

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Reasons to buy at the shelf edge

Why do lots of shoppers walk out of electrical and electronics stores without buying anything and what can you do about it? Most of us…

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The big question for shoppers

Shoppers at the shelf edge often have one nagging question. Can I get this same item cheaper at another store? If you are in a grocery store…

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What’s important in a new signage or ticketing system? Survey results.

Thanks to everyone who completed our survey and shared their comments with us. One of our objectives for the survey was to find out if there were…

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Shelf edge power – Why buy me?

Faced with a range of similar products, all with clear price tickets, customers at the shelf edge decision point look for clues about which product to buy.…

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Why do customers hate offers?

51% of customers chose a product they thought was on offer but wasn’t. This finding was the result of a survey just carried out by…

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