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Delivering improved processes and cost savings to Dunnes Stores

Dunnes Stores was founded in 1944 and has been part of the Irish retail market for the last 70 years. It’s long-established Better Value promise has made it Ireland’s largest and leading retailer. It is family run and privately owned, specialising in fashion, homewares and food. It currently operates 152 stores across the Republic of Ireland, Northern Ireland, the UK and Spain.

The Challenge

Dunnes Stores’ existing promotion and ticketing process was slow and errors were costing them money. After an internal review they decided that they needed to upgrade their system to improve their internal processes, whilst reducing costs and eliminating print waste and ticketing errors.

The Solution

The answer was NetTickIT Publisher from Pierhouse. Our solution automatically renders appropriate artwork for in-store printing, central printing or output to any device that can be connected to NetTickIT. Content can include product descriptions, prices, barcodes, pictures, ingredients, country of origin, QR codes, marketing messages and brand standards.

A key benefit of NetTickIT Publisher is that any data set can be updated at any time so the information held in NetTickIT is always the most accurate and not restricted by the limitations of daily batch updates. Staff in stores can be automatically notified when they have to print new tickets or they can print replacement or emergency tickets themselves at any time. The simple safest place order viagra online in-store user interface means that no staff training is needed to use any feature of NetTickIT Publisher. The most up to date tickets are available to all stores at all times.

Following a very successful 6 week trial, Dunnes went live across its store portfolio.

The Benefits

NetTickIT delivered the following benefits to Dunnes Stores

– Reduced cost of ticket production and distribution
– Increased efficiency and improved internal processes
– Reduced labour costs
– Increased automation dramatically reducing errors and print wastage
– Increased flexibility to react quickly to local or market changes
– Guaranteed compliance
– Simple integration process

Ian Hook, Managing Director of Pierhouse, said “We are thrilled to be selected by Dunnes Stores for the automation of their in-store signage management capability. Dunnes Stores are leaders in Irish Retail, and we look forward to helping them to grow by delivering greater agility and operational cost savings”.

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Company profile

Headquarters:Dublin, Ireland
Industry: Grocery etc
Annual Revenue:£3 Billion
Number of Stores:152
Website:Click here


  • To improve accuracy of product and price tickets, reduce costs and improve efficiency.


  • NetTickIT provided ticketing automation, improving internal operational processes, whilst reducing errors and print wastage to deliver cost savings.