Footfall Analysis

Our footfall analytics solution is a powerful tool allowing retailers to gain immediate insight into store performance.

Learn more about your customers

Our footfall analytics solution collects in store data about your customers in real time. This takes the guess work out of foot traffic patterns, repeat visitor rates and detailed demographics for each store.

Detailed analytics allows retailers to increase in-store profitability and decrease costs by providing correct staffing needs, optimising marketing spend and taking the guess work out of product placement.

How does it work

The solution uses a combination of sensors from basic people counting sensors to advanced facial recognition technology. These sensors analyse foot traffic patterns, visualise conversion rate, calculate frequency of returning visitors and build a complete shopper profile.

Powerful retail analytics platform

The software solution is cloud based, makeing data driven decisions simple enabling revenue increases in identified stores.

Advantages to retailers having a cloud based dashboard:

  • prepare insightful reports to suit a specific KPI or metric
  • access data about footfall, passers-by, dwell times, age range, gender and many more in real time
  • deliver significant cost savings and increase productivity of your retail staff by reviewing traffic patterns, conversion rates and opening hours
  • choose which reports and insights are shared with floor and area managers, operations staff and marketing teams

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