Retail predictions for 2014

There are already lots of predictions about what will be the most important areas for retailers to focus on in...

There are already lots of predictions about what will be the most important areas for retailers to focus on in 2014. Most predictions contain references to mobile, omnichannel, in-store theatre, loyalty, Amazon and big data amongst other things. However, very few articles talk about how to prioritise in this range of potentially very expensive investment areas.
The most important factor for all retailers are customers so any investment decision should be assessed against the impact on those customers. We’ve boiled it down to two key questions to ask when considering any investment proposals.
1. How will this improve Customer Experience?
2. How will this make it more convenient for customers?
Only when these two questions have been answered can the real value of the investment be calculated.
 
 
 

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