Retailers – show some love this Valentine’s Day

Valentine’s Day seems to divide the public – is it an over-commercialised excuse to make consumers spend (or fear the...

Valentine’s Day seems to divide the public – is it an over-commercialised excuse to make consumers spend (or fear the consequences) or a day to show a loved one that you care?
However you feel about the day of romance, a clear theme is the element of surprise. A card from a secret admirer, with just a hint of who might have sent it. A bunch of flowers delivered to the office.
Retailers – why not add the element of surprise to this day?
Surprising your customers is one way to ensure they return! ‘What will they do next?’ the shopper will wonder.
I was recently surprised on a visit to Basingstoke Festival place. They had commissioned artist Julian Beever to create a 3D piece of street art. Shoppers were given the opportunity to enter into a competition to win shopping centre vouchers by guessing the closest time the artist would be finished by.

3D street art
Basingstoke Festival Place.

Judging from the reaction on Facebook, this really created a buzz of excitement and added an element of surprise.
What could you do in your store to surprise your customers? It could be the excellent service, unusual products or regularly changing window displays.
We would love to hear from you if you have been delighted or surprised by something while out shopping. Let us know on twitter @NetTickIT with #loveretail in your post.

Do you find this interesting?

A lot of time and money is spent calculating

Contact us

Do you like it? Share it

Check out over 530 articles on our blog

A lot of time and money is spent calculating the best planogram layouts, but bus

 

See our blog

Get in touch!

Welcome, my name is Ben Biffen. I’d love to hear from you! How can I help?

    Message sending failed

    There was an error trying to send your message. Please try again later.

    Your message has been sent

    Thank you for your interest in our services! We will try to respond as soon as possible.

    Copyright © 2021 Pierhouse Business Solutions Ltd. All Rights Reserved. Check our privacy policy.