The #1question at the shelf edge

We talk to a lot of retailers about the power of communicating with customers in various ways at the shelf edge. These...

Price mismatches

OneQuestion_Blog_220x309We talk to a lot of retailers about the power of communicating with customers in various ways at the shelf edge. These conversations are often about promoting product benefits and marketing messages but the starting point is always making sure that the price of every product is clearly visible.

This may sound obvious but..

We start with this fundamental basic because in the majority of stores that we secret survey we find examples of products where the price isn’t visible. Without a visible price ticket a significant number of shoppers will not even consider the product in front of them and a sale is lost. Simply adding a clearly visible price ticket could grow sales for some products by more than 10%. One retailer we spoke with reported sales up by 30% on some pieces of furniture just by adding a price ticket.

A picture tells a thousand words

To me the importance of the shelf edge is summed up perfectly in the attached advert produced by the brand consultancy JKR.

Advert by JKR
Advert by JKR

Do you find this interesting?

A lot of time and money is spent calculating

Contact us

Do you like it? Share it

Check out over 530 articles on our blog

A lot of time and money is spent calculating the best planogram layouts, but bus

 

See our blog

Get in touch!

Welcome, my name is Ben Biffen. I’d love to hear from you! How can I help?

    Message sending failed

    There was an error trying to send your message. Please try again later.

    Your message has been sent

    Thank you for your interest in our services! We will try to respond as soon as possible.

    Copyright © 2021 Pierhouse Business Solutions Ltd. All Rights Reserved. Check our privacy policy.