At the RMAPI Retail Pricing Forum 7th June 2018, Gordon Grant and John Adams presented The Future of In-Store Communications.
The presentation covered how the in-store experience is crucial to improving price perception and instilling trust in customers’ minds. In-store ticketing and signage, both paper and digital, are combining with big data to improve the customer experience. Gordon and John explained where this technology is headed, where global demand is and case studies of best practice.
This presentation is available to download here.