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Supporting growth in-store

The Range focuses on delivering high quality products at low cost and is the fastest growing retail chain in the UK. Building on this success the home leisure and garden chain are adding 45 stores to the 77 already in place and needed an in-store signage management partner to meet the rapidly changing needs of their business.

The Range stock over 65,000 different products that change frequently. As a result their signage management system and related processes are an important component of their business. To meet their growth plans and other business changes The Range determined exactly what they would need from an in-store signage management solution.

Their requirements included:

  • A best of breed solution that grows with The Range’s longer term plans without disruption
  • New functionality to make processes more agile and simpler
  • Make information available to decision makers very fast
  • Remove reliance on separate standalone systems and ensure full compliance
  • Allow urgent product or pricing changes to be made very fast
  • A long term partnership of working together

Why Pierhouse?

After carefully researching the market The Range selected NetTickIT from Pierhouse. This solution provides The Range with a more flexible system to enable agile working, quick price updates and guaranteed compliance.

The Range have been using soma online india NetTickIT from Pierhouse very successfully for more than ten years.

Ian Hook, MD of Pierhouse said. “Like Chris Dawson I love retail. I’m therefore really pleased that The Range has chosen to deepen their relationship with Pierhouse. The Range are a market leader in UK retail and we look forward to helping them continue to grow and become even more agile with their ticketing and in-store signage management.”

“We’re growing fast and we need to make sure that our in-store signage is as agile as we are. That’s why we chose Pierhouse to help us deliver on our future plans.”

Chris Dawson, Founder, The Range

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Company profile

Headquarters:Plymouth, UK
Industry: Home Furnishings
Number of stores:106
Annual Revenue:£470 Million
Website:Click here


  • The Range wanted a more flexible system to meet the needs of their rapidly changing business.

  • The Range also wanted a system that can provide agile working, enable quick price updates and guaranteed compliance.


  • The Range chose NetTickIT for its flexibility, agile & easy to use functionality and automation capability providing speed and efficiency for price changes.