The Range focuses on delivering high quality products at low cost and is the fastest growing retail chain in the UK. Building on this success the home leisure and garden chain are adding 45 stores to the 77 already in place and needed an in-store signage management partner to meet the rapidly changing needs of their business.
Chris Dawson, founder of The Range, said: “We’re growing fast and we need to make sure that our in-store signage is as agile as we are. That’s why we chose Pierhouse to help us deliver on our future plans.” The Range stock over 65,000 different products that change frequently. As a result their signage management system and related processes are an important component of their business.
To meet their growth plans and other business changes The Range determined exactly what they would need from an in-store signage management solution.
Their requirements included:
- A best of breed solution that grows with The Range’s longer term plans without disruption
- New functionality to make processes more agile and simpler
- Make information available to decision makers very fast
- Remove reliance on separate standalone systems and ensure full compliance
- Allow urgent product or pricing changes to be made very fast
- A long term partnership of working together
After carefully researching the market The Range selected NetTickIT OnePoint from Pierhouse. This solution provides a single intelligent repository for relevant data that needs to be communicated to customers. It then automatically organises appropriate information for the production of price tickets, product information and promotional signage.
The Range have been using NetTickIT Publisher from Pierhouse very successfully for more than four years and adding the OnePoint software provided all the additional requirements that they needed.
Ian Hook, MD of Pierhouse said. “Like Chris Dawson I love retail. I’m therefore really pleased that The Range has chosen to deepen their relationship with Pierhouse. The Range are a market leader in UK retail and we look forward to helping them continue to grow and become even more agile with their ticketing and in-store signage management.”