What Is Visual Identity and Branding?
As a person, you have personality and appearance traits that make you stand out from the crowd. Thanks to them, you’re more recognizable and memorable to others. It turns out that the business world and companies also have such features, namely visual branding and identity. Although these two terms sound similar and many people use them interchangeably, it’s worth keeping in[...]
How Can AI in Customer Service Help Sales?
The world of technology is developing at a rapid pace, constantly implementing new solutions that support businesses and allow them to leverage the potential of modern tools, artificial intelligence and machine learning. Want to learn how AI in customer service helps sales and marketing? Keep reading to discover the potential of the technology and refine your strategy without sacrificing valuable resources![...]
What Is a Touchpoint?
There are various types and definitions of touchpoints in regard to customer experience and design. This term may mean something different for each organization, depending on its business goals, strategy and industry. So, what are touchpoints in marketing and why are they important? Keep reading to learn more! What are touchpoints in marketing? So, what is a touchpoint? In short, the[...]
What Does POS Mean? Everything You Need to Know About the Point of Sale System
Have you ever heard about the point of sale system? Running a business entails a lot of marketing, administrative and management activities. Thanks to a POS system, entrepreneurs can easily monitor all the necessary operations and stay on the cutting edge. What does POS mean, and why is it important? Keep reading! What is POS? What does POS mean? POS is[...]